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Mastering Techniques in Business Development Management
If you’re aiming to grow your health tech startup, SME, ethical venture, charity, or co-op, you already know that success doesn’t come from luck. It’s about strategy, relationships, and smart execution. That’s where mastering business consultancy methods and business development management come into play. Let me walk you through some practical techniques that can transform your approach and help you build a sustainable, impactful business. Why Business Consultancy Methods M
Cien Crawley
Oct 305 min read
Navigating the NHS: A Guide for Health Tech Startups
The NHS is complex. That’s not news to anyone working in or with it. But for digital health companies looking to partner with it, the scale of that complexity can stall even the most promising solutions. Procurement timelines, stakeholder mapping, and commissioning priorities from national policy bodies create a tangled web. Navigating this without a clear strategic lens can feel like throwing ideas into the void. Too often, business development in healthcare becomes reactive
Cien Crawley
Aug 53 min read


What Value-Based Procurement Really Means for Digital Health Startups (and Why Now Is the Time to Get Strategic)
Procurement contracts in the NHS The NHS is in the midst of a quiet revolution in how it buys technology. If you’re a digital health...
Cien Crawley
Jul 313 min read


Fractional but Foundational - Why Strategic BDMs Are A Game-Changer for Purpose-Led Start-Ups
You’ve started a business, you’ve got your vision, you’ve got a product to the point that it’s saleable and maybe even scalable, but...
Cien Crawley
Jul 313 min read


Driving Growth: Commercial Strategy Support for Health Tech Start-ups
In the fast-paced world of health technology, start-ups face unique challenges. They must navigate a complex landscape filled with...
Cien Crawley
Jul 275 min read


Empowering Ethical Start-ups with Strategic Business Operations Support
For many purpose-driven startups and non-profits, the mission is clear—but building a business that functions in alignment with that...
Cien Crawley
Jul 272 min read


Building an Online Community: Resources for Purpose-Driven Startups
In today’s digital-first world, community is currency, especially for startups with a mission. Whether you’re tackling climate change,...
Cien Crawley
Jul 272 min read
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