top of page
All Posts


From Chaos to Clarity: Why NHS Business Development Needs a Systems Thinking Approach
The NHS is complex. That’s not news to anyone working in or with it. But for digital health companies looking to partner with it, the...
Cien Crawley
Aug 53 min read


What Value-Based Procurement Really Means for Digital Health Startups (and Why Now Is the Time to Get Strategic)
Procurement contracts in the NHS The NHS is in the midst of a quiet revolution in how it buys technology. If you’re a digital health...
Cien Crawley
Jul 313 min read


Fractional but Foundational - Why Strategic BDMs Are A Game-Changer for Purpose-Led Start-Ups
You’ve started a business, you’ve got your vision, you’ve got a product to the point that it’s saleable and maybe even scalable, but...
Cien Crawley
Jul 313 min read


Driving Growth: Commercial Strategy Support for Health Tech Start-ups
In the fast-paced world of health technology, start-ups face unique challenges. They must navigate a complex landscape filled with...
Cien Crawley
Jul 275 min read


Empowering Ethical Start-ups with Strategic Business Operations Support
For many purpose-driven startups and non-profits, the mission is clear—but building a business that functions in alignment with that...
Cien Crawley
Jul 272 min read


Building an Online Community: Resources for Purpose-Driven Startups
In today’s digital-first world, community is currency, especially for startups with a mission. Whether you’re tackling climate change,...
Cien Crawley
Jul 272 min read
bottom of page